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Digital marketing in Nepal : case: LAB University of Applied Sciences
(2020)
The purpose of this thesis is to explore the different areas of digital marketing in Nepal and the challenges and opportunities that LAB University of Applied Sciences may face if it wants to promote its services to Nepalese ...
Research on defining the best online platform to promote Finland as a travel des-tination in China : developing tourism between Finland and China
(2020)
The aim of this thesis is to find the most suitable tourism marketing platform to promote Finland to Chinese consumers. The author uses qualitative methods to study the following three topics: what kind of Chinese people ...
The Impact of Marketing Automation on Enhancing Personalized Messaging Strategies
(2023)
In a groundbreaking exploration, the thesis delves into the profound impact of marketing automation on personalized messaging strategies for B2C companies in Europe, focusing on Finland. The research aims to uncover the ...
Application of digitalization and technology in developing digital marketing for the e-sports industry in Vietnam
(2022)
The E-sports industry is being developed all over the world and has become one of the most iconic industries in many countries, and Vietnam is one of them. However, the perspective of e-sports in Vietnam could be more ...
How to attract moviegoers by utilizing digital marketing : case: generation Z as a potential target audience
(2023)
Movie theatres, facing uncertain development due to Covid-19, can utilize digital marketing to attract potential moviegoers. Generation Z, with their digital proficiency, large size, preference for experiences, and growing ...
The art of selling skills : strategic marketing approach for freelancer and small and medium-sized enterprises empowerment in Kyky Today Oy
(2024)
This thesis examines the strategic marketing approaches necessary for empowering freelancers and small and medium-sized enterprises (SMEs) on the Kyky Today platform. The research addresses the shift from conventional ...





